We Are the World Essay Example for Free

We Are the World Essay In his extended metaphor, â€Å"The Allegory of the Cave,† Plato describes a conversation between his brother, Glaucon, and Socrates about the difficulty of understanding reality. Behind these prisoners are puppeteers who hold a puppet-show using the shadows of the fire behind them. The prisoners can only see the shadows casted by the puppeteers and they can only hear the sound of echoes from behind. For their whole lives, they are only accustomed to see these shadows in the shape of fake objects such as trees and animals. One of the prisoners is released from the chain and he experiences a whole new world that he has never encountered before. What he had thought was a tree was no longer the same tree that he had known before.There, he is exposed to sunlight and reality hits him. In this allegory, the prisoners represent people in society. This inlalcludes all people, no malaatter what race they are, what social class they are in, and also what gender they are. We are locked in the cave and we are the ones who can only see what is shown on the wall, unless we open the the our eyes to new experiences. Similarly to prisoner that was blinded the the by the strong light outside, we also need to challenge ourselves to new ideas and maybe be blinded by the light to see a new view In Abercrombie’s words, the man only had the schema of what was shown on the cave wall, which caused him to have a very limited storehouse of knowledge.

Differences Between Community And Zero Tolerance Policing Criminology Essay

Differences Between Community And Zero Tolerance Policing Criminology Essay Community policing is an oxymoron, for if the police could serve the whole community there would be little point in having a police force at all fn 1. However for the purposes of this essay community policing will have the meaning which is ascribed to it by the Home Office. It is seen as a key and permanent element of reforms to make the police service more citizen focused. The aim is to build a more responsive, locally accountable and citizen-focused police service through a programme to transform policing at a local level to meet the needs of communities. dddddd  [2]   The notion of zero tolerance policing was inspired by the apparent success of the approach taken in NY, and a variation of it-confident policing-pursued by DCI Mallon in Hartlepool as well as others within the UK. The notion of zero tolerance policing is based upon the broken window theory  [3]  and the conviction that the best way to tackle serious crime is to tackle disorder in which policies such as the community safety order, parental responsibility order, composite offence and final warning all have a role to play. It is arguable that this policy adopts a social exclusion rather than inclusion policy approach towards community safety. The result may be that healthy urban futures are established but not necessarily all inhabitants will benefit. Crime, disorder, anti-social behaviour and nuisance may all be particularly unpleasant but it is not clear if placing such a strong emphasis upon criminalisation and enforcement is the best way of tackling the problems contributing to and created by those behaviours. It leaves very little space for more constructive actions and even where it is possible to do so, they take place on terms which strengthen the criminalisation of the discourse of social policy so that the measures end up being more about containment and control within the community.  [4]   In 1996 the London Metropolitan Police carried out a zero tolerance initiative in partnership with the Transport Police, City of London Police and local authority councils. This initiative involved active confrontational measures to deal with homeless beggars, drug dealers, prostitutes and pimps who were congregating at the St Pancreas Railway Station. The result of the action was the temporary displacement of the undesirables to adjoining neighbourhoods until the control measures were withdrawn. The benefits included over 400 arrests of drug dealers and a raising of the quality of life for people in the area (Leigh et al 1998; 73) A recent Home Office Study of policing styles noted that Cleveland Police responsible for Middlesborough remain convinced that zero tolerance is compatible with community policing in a problem orientated policing form. Cleveland police viewed it as a short term prelude to the implementation of longer term measures in high crime areas where fear of, and intimidation by a minority of residents is having a detrimental effect (Leigh et al 1998, 26 and Romeanes 1998). The statutory enforcement powers for zero tolerance are contained within the Crime and Disorder Act with its emphasis on taking back control over unruly neighbourhoods and so it is not unreasonable or unlikely that the Home Office would give the initiative a qualified endorsement although it chooses to term it order maintenance (Jordan 1998 72). Zero tolerance style of policing is popular with a majority of the public who se the police as being tough on crime. In July 2003 an ICM Poll for the think-tank Reform questioned public support for zero tolerance comprising a highly visible policing on the streets bearing down heavily on anti social behaviour and vandalism. 83% thought that this would be a good idea, with over 50% thinking it would be a very good idea. Does Safer Neighbourhood Policing Help p 62-63 Zero Tolerance does have the negative repercussions of souring police community relations and can antagonise racial tensions in neighbourhoods. This is in conflict with the philosophy and practice of community policing which depends upon strong support from the public and discretion from police officers, proactive policing, problem solving and an intimate knowledge of the neighbourhood in which the police are operating, acquiring intelligence and building trust. Officers viewed discretion as an important part of community policing. A firearms officer was outside a school monitoring traffic and flagged down a middle aged man who was not wearing a seat belt. He managed to resist the temptation to alienate the police service further by scoring 5 easy points and after some advice, he let the man proceed on his way. A few months later the firearms officer found himself in an unoccupied house where a gun had been found in very suspicious circumstances. The same man as in the seat belt incident approached him and provided invaluable information which saved many hours of police investigation. The officer maintained that the man assisted him because he had dealt with him leniently in the seat belt incident and the officer wondered if the man would have assisted had he not used his discretion in the earlier incident? The officer said that police should be left to use their common sense on the streets.  [5]  Cited in The Public and Police by Harrie t Sergeant page 52 Is the answer for the two concepts to sit side by side? It would appear that the two concepts are not mutually exclusive and there is a need for both within certain communities. A police system based on consensus and working in and with the community seems the better option for the community as a whole. This method allows the community to be involved in the law enforcement process and encourages the community to be involved in its own safety by the informal policing of its on neighbourhood, collecting intelligence on suspected trouble makers to assist the police. Community policing allows the community to be a partner with the police in crime reduction and as such are more receptive to police initiatives. Zero tolerance should be used selectively in reducing certain types of deviant behaviour such as anti social behaviour and also for knife and carrying weapons, but its success is limited to selected areas. Its use should be limited to a short sharp approach and it should also be seen as a short term policy rather than overall police policy. It has been shown that a tactic of the targeting of repeat offenders and victims, a high level police visibility in some crime hot spots, and problem orientated strategies and police initiatives have worked. Zero tolerance style of policing can impact on human rights and liberties but it is popular with most members of the law abiding community and politicians as it demonstrates that the state is seen to be tough on crime. Of course whatever is the better option for the community depends on whether you look at the community as a whole or a particular section. If one block of flats is being terrorised by anti social behaviour and zero tolerant tactics are adopted to deal with it, it will not be considered beneficial to the whole community if the perpetrators are merely dispersed to a neighbouring block within the same community. What is best for the community can also be said to be the eradication of crime in the first place, so that the causes are addressed (community policing) rather than the symptons (zero tolerance). It would appear that there is a place for a zero tolerance approach within community policing itself particularly if the community is kept informed of the police approach so that it is included in adopting the policy. So although it may be seen to some members of the community as the better style of policing overall it is better to have the community policing system which is a softly softly approach to law enforcement underpinning the relationship between the police and the community.

Standardization or Adaptation of Nespresso Club

Standardization or Adaptation of Nespresso Club Nespresso is the worldwide pioneer and market leader in premium-portioned coffee. It launched the first system of extracting coffee from capsules to the domestic household market. They currently operate more than 200 boutiques in key cities around the world. The Nespresso Club concept has been successful in Western Europe. The concept is simple: when a machine is bought, the customer joins Nespresso Club on Internet to purchase capsules. This case study investigates on the expansion of Nespresso Club in China and Eastern Europe and that may affect Nespressos entry of these markets. Question 1: Discuss the key environmental factors that may affect Nespressos entry of these markets, and comment their business implications. Coffee tastes and perceptions are changing fast. Both Western and Eastern European countries have seen an explosion of trendy coffee shops over the past decade. Coffee has become a fashionable lifestyle drink and consumers across Europe are demanding products that allow them to replicate the coffee shop experience at home. (Mintel 2010) On the other hand, the key environmental factors that may affect Nespressos entry in the market of Eastern Europe and China are grouped into five factors: Social-Cultural: The Chinese have the habit of drinking tea. About coffee, they know only freeze-dried coffee. China is the worlds first country to have planted, prepared and drank tea. A culture related to tea made its appearance in a long history. Tea is indispensable in the life of Chinese. It is not only seen as a beverage, but it has also become a cultural art that expresses the philosophy, the aesthetic vision and the lifestyle of Chinese. According to the secretary of the European Coffee Association, Eastern Europe could be the biggest potential developing market of coffee. Moreover, the consumption could develop radically in Poland, Romania and the Czech Republic (Mooradian Swan 2006). He also added that for coffee consumption grows in Eastern Europe, it would be necessary to stop for consumers to consider it as a luxury product, but as an everyday consumer product. Tea is truly present in Russian society and it is inseparable from the Samovar Ceremony. Today, tea drinking around the samovar is to perform a warm and friendly gesture. (Healthy Tea Magazine 2008) It is a moment of sharing within the community in which everyone benefits from home and the presence of each. However, coffee market is expanding in recent years in this country. Legal: There are several barriers in China to establish itself in this country. There is a lot of paperwork to enter in the country. Nespresso sells the machines under license. Their concept, the machine and capsules are protected by 70 patents (School Project 2010). Nevertheless, the China market is risky because after few months the product is counterfeit. No legislation is truly effective in China for the counterfeiting. Under the legislation in force in Russia, over 60% of the products to be sold in the country require compulsory certification or license. That is to say, they must be approved by relevant Russian authorities to verify compliance national standards (Malchik 2010). Economic: China is the second largest economy after the United States. The country had a particularly strong economic growth since the 1980s. However, the population remains relatively poor. There are large disparities between regions and individuals. (BBC News 2009) Eastern Europe consists of a poor population, but its emerging economies have improved their purchasing power in recent years. Nevertheless, machines and capsules are expensive in spite of everything. Political: China has introduced a new tax for foreign companies (Proexport 2008). It would be for maintenance and construction of cities and educational support from foreign companies and foreign persons with business interests in the country. To control imports, the Chinese authorities have introduced restrictive measures applied to many products: the requirement to obtain an import license, the application of quotas and the application of tariff measures. (Thompson 2009) In Russia, there is a lot of bribery for companies. Approximately 80% of companies operating in Russia are forced to pay bribes. Further, the average amounts have increased in recent years. In 2000, a company had to pay on average  £6500 to have no trouble. Now, they must give  £85 000. It is the equivalent of the price of a small apartment in Moscow. Écouter Lire phonà ©tiquement Technological: Consumers must join online the Nespresso Club to purchase capsules from Nespresso Boutiques but only 45% of the population in China have Internet. Over 80% of households have Internet access in countries of Northern Europe. Eastern Europe is trying to gradually catch up delay Internet access, but it is very long to implement. The main business implications of these key environmental factors are that the coffee market is no place in Eastern Europe and China because the tea market is dominant in these markets. Moreover, legal problems are particularly numerous. Trade barriers create a difficulty for Nespressos entry and Nespresso strategy can be in danger as few people have computers or Internet. Thus, the different cultures of these countries with their tastes, their traditions, their customs and their policies may affect Nespresso. Question 2: Consider opportunities and challenges for Nespresso in these markets in managing customer relationship and sales through the Internet. What are the advantages and disadvantages of such an approach? On Nespressos website, the Nespresso club can give access to a full range of services tailor-made for customers. This concept has been successful in Western Europe. Opportunities for Nespresso are to have consumers on Internet to control the different information. The advantages for Nespresso in these markets in managing customer relationships and sales through the Internet are the ability to know the expectations of customers and to read the consumer reviews on products. Nespresso Club allows a direct customer contact thanks to emails or discussion boards. On Internet, this is the best way to promote products and introduce the company. It creates a close relationship with consumers and forms a special connection. It hopes to turn them into brand advocates. In addition, it updates the database marketing and it can adapt sales strategies. Furthermore, if it does not sell in supermarkets but only in Nespresso Boutiques and Nespresso Club, the branding is positive and reflects a luxury product. By having the main service exchange online, Nespresso retain control of supply channels. Thus, it can assure high quality standards that build a brand identity. (New Media 2009) Challenges for Nespresso are to convince consumers to drink coffee in these markets, to buy a Nespresso machine and to join Nespresso Club to purchase capsules. The disadvantages with such an approach are that the consumers dislike purchasing online, especially Chinese people. Moreover, in China, only 45% has Internet and boutiques are in big cities. There is a large part of the country, which is not covered by Nespresso boutiques because major cities are in Eastern China on the coast (Alvarez Wilding 2008). Such an approach is risky for several reasons. Consumers do not necessarily want to join in the club online, especially to purchase coffee capsules. Further, some consumers prefer to have someone to talk in face-to-face and not on the Internet through emails or discussion boards. In Eastern Europe and China, a portion of population has low incomes. They do not want to waste time so they buy products they find at the supermarket. In addition, they have not all used to order online because this is not in their manners. Question 3: Given that the Eastern Europe and China are emerging markets, would you consider that Nespresso could successfully apply the Nespresso Club concept developed for the Western markets, or should the marketing strategy be adapted to reflect the markets specifics? Support your view on this with examples. Nespresso has not adapted its concept in these markets. However, some companies have chosen the adaptation strategy: Carrefour is a French international chain hypermarket. In 2009, Carrefour is the third in the world biggest to make profit behind Wal-Mart and Tesco. The adaptation of Carrefour consumption patterns for Chinese people is evident in the stores: the fish are alive in aquariums, customers choose their own pieces of meat and fresh products are extremely varied more than in Western Europe. Likewise, McDonalds in China has adapted its menu to meet the Chinese taste. There are a lot of fried chicken instead of meat in the hamburger because more Chinese people like it. Unlike Western Europe people, they like meat more than fried chicken in their hamburger. Further, it is very important to most Chinese consumers to have coupon deals so McDonalds offers several coupon deals to compete the KFC fast food. Nevertheless, McDonalds has standardized the concept in Europe and USA with identical hamburgers and restaurants. Nespresso is not the only one to have standardized its own concept. Several companies have preferred standardization: Like IKEA, it offers home products that meet the needs of people worldwide. For people with needs, tastes and budgets which are very varied. IKEA has the same structure and offers the same furniture catalogs in the world. IKEA stores around the world have the same range of products. It sells a similar lifestyle worldwide. The catalog contains from 2000 to 3000 products and it is the same furniture everywhere in the world. The concept is a success in Russia. It worked very well. Then, Starbucks Coffee has established in China with the same concept as in USA and Europe. Coffee shop has a friendly atmosphere thanks to its decoration, comfort (chairs, sofas), the music played and the ability to take his time in the shop (Wi-Fi connections). This place has attracted the Chinese despite their taste for the tea. Nespresso chose to apply the same concept in Eastern Europe and China. It is a good strategy because it achieves economies of scale in research and development. Thanks to standardization, Nespresso has a consistent brand image across markets. Further, a standardization strategy is much less complex to implement and it is quickly operational (Chernev 2007). Standardization can lead to failure despite the economies of scale that it generates because people do not want to change or abandon their culture.

Sir Arthur Conan Doyle :: Biographies Bio Biography

Sir Arthur Conan Doyle was more than just an author. He was a knight, a soldier, a spiritualist, a whaler, a doctor, a journalist, and most of all, he was an adventurer. He was not the quiet type of person, and he thoroughly enjoyed expressing himself. Arthur Conan Doyle was born on the 22nd of May 1859 in Picardy Place, Edinburgh. The second child of Charles Altamont and Mary Foley, he was thought to have been named after the legendary medieval king, Arthur of the Round Table. Doyle was also named after his granduncle, Michael Edward Conan. He was of Irish descent, and was of the Roman Catholic religion. Doyle had a grandfather, John Doyle. He was political cartoonist who financially supported the family. Doyle had a pretty rough home life because his father was an alcoholic. As he grew up, Doyle had to take more of the responsibilities around the house into his own hands, because his father was either too sick or drunk to fulfill his daily work at home. Doyle's mother, Mary Foley, was a homemaker who took care of her son Arthur and his brothers and sisters, and also worked and cleaned the house everyday. Doyle's early education started when he was about seven years old. His mother spent lots of time reading with him and tutoring him, because this is what she thought he needed to become a cultured gentleman. When Doyle was ten years old he left home and went to the Jesuit Preparatory school named Hodder House. This was a boarding school for young boys. Arthur hated this school. Doyle once stated that Hodder House "was a little more pleasant than being confined in a prison." While attending Hodder House, he studied chemistry, poetry, geometry, arithmetic, and grammar. After his experiences at Jesuit Preparatory school, he left and applied for Stonyhurst Academy. Doyle was accepted for enrollment into Stonyhurst and remained there for about five more years. While at Stonyhurst, Doyle, who excelled in cricket, demonstrated some very early signs of literary talent. At the academy, he became quite good at telling stories and reading aloud. His favorite childhood writer was Mayne Reid, who wrote The Scalp Hunters. This was his favorite book while he was progressing through life. During his last year before attending medical school, Doyle went to Feldkirch, a school in Austria. While attending Feldkirch, he began to question his faith in the Roman Catholic religion.

marxism Essay -- essays research papers

How convincing was the Marxist critique of the capitalist state? This next unit of theory is entitled "Ideology and Discourse." The theorists we're examining--Althusser, Bakhtin, and Foucault--are discussing how ideology works, and how ideologies construct subjects. All of these theorists are coming from a Marxist perspective, using ideas and terms developed in Marxist theory, though only Althusser actually claims to be a Marxist. So to start off, I want to talk a bit about some basic ideas of Marxist theory. Marxism is a set of theories, or a system of thought and analysis, developed by Karl Marx in the nineteenth century in response to the Western industrial revolution and the rise of industrial capitalism as the predominant economic mode. Like feminist theory, Marxist theory is directed at social change; Marxists want to analyze social relations in order to change them, in order to alter what they see are the gross injustices and inequalities created by capitalist economic relations. My capsule summary of the main ideas of Marxism, however, will focus on the theoretical aspects more than on how that theory has been and is applicable to projects for social change. As a theory, Marxism is pretty complicated. You can think of Marxism as being three types of theory in one: philosophy, history, and economics. First, Marxism is a philosophical movement; Marx's ideas about human nature, and about how we know and function in the world come from traditions articulated by Hegel, Feuerbach, Kant, and other German philosophers. All of these guys, including Marx, are interested in the relation between materialist and idealist philosophy. As a philosopher, Marx helps create and define a branch of philosophy called DIALECTICAL MATERIALISM. Materialism in general is the branch of Western philosophy from which science (Aristotelian or Newtonian) comes. Materialist philosophy is based on empiricism, on the direct observation of measurable or observable phenomena; materialist philosophy is interested in studying how the human mind, via the senses, perceives external reality, and particularly with the idea of how we know things "objectively," without the interference of emotions or preconceived ideas about things. Materialist philosophy often wants to ask how we know something is real, or, more specifically, how we know that what is real IS real, and... ...other forms of ideology (like religious ideology), and thus can provide insights into how ideologies are structured, and what their limits are. This view is also followed by Georg Lukacs, who argues that Marxist literary criticism should look at a work of literature in terms of the ideological structure(s) of which it is a part, but which it transforms in its art. For other Marxists, including Bertolt Brecht, Walter Benjamin, and Louis Althusser, literature works the way any ideology does, by signifying the imaginary ways in which people perceive the real world; literature uses language to signify what it feels like to live in particular conditions, rather than using language to give a rational analysis of those conditions. Thus literature helps to create experience, not just reflect it. As a kind of ideology, literature for these critics is relatively autonomous, both of other ideological forms and of the economic base. You can't trace one-to-one direct ties between literature and any particular ideology, or between literature and the economic base. (When you can, we call it bad literature; literature directly linked to an ideology we call "propaganda," for instance).

Arthur Birling and inspector goole Essay

      Priestley shows this in the section after the inspector has left â€Å"I remember what he said, how he looked, how he made me feel. Fire and blood and anguish. † This shows the affect that he had on certain characters was very big. In his closing speech the Inspector left with a warning; â€Å"And I tell that the time will soon come when, if men will not learn that lesson, then they will be taught it in fire and blood and anguish. † This could be referring to the first world war, where men from all different backgrounds, and classes, would have to stand together, as equals, and fight for their country. This contradicts Mr Birling’s prediction at the start of Act 1; â€Å"Just because the Kaiser makes a few speeches†¦ The Germans don’t want war. Nobody wants war,† This shows the difference between the philosophies of the Inspector and Birling, it also demonstrates Priestley’s idea that Mr Birling’s capitalist views are wrong, and how the Inspector, who is right about war, is probably right about everything else. Priestley uses this to show the benefits a socialist society would bring to the world. Priestley is suggesting that Birling’s â€Å"every man for himself† idea will end in tragedies like Eva. Whereas the Inspector’s Philosophy of shared responsibility would avoid such terrible events. The experience of the Inspector’s questions changes some characters, but has no effect on others. It starts off with all of the family sitting down feeling no guilt whatsoever, but after the Inspector comes Eric and Sheila realise the seriousness of what they have done, whilst the others, at this point believing it is a practical joke, feel no guilt. What Mr and Mrs Birling and Gerald didn’t seem to understand is that even if it wasn’t the same girl (and no one was sure if it was or not) that they still did these cruel actions, and millions of other people do similar things without knowing the consequences, many young men and women will come to a similar end. Another point to the structure of the play is that the inspector only reveals small parts of Eva’s story to certain characters, never letting more than one person see the photograph at once. This gives the twist at the end more mystery. The Inspector affected different characters differently, depending on how much they understand what was going on in the world at that point in time. Mr Birling was affected slightly at the start, but being a weak character, and because of his wife’s superior class always follows her lead. Therefore after watching his wife’s interrogation, and seeing the way she refused to give in to the Inspector, and not feel guilty about what she has done, he follows suit. He and Mrs Birling were the least affected characters, in the end, possibly because they didn’t understand what life would have been like for Eva Smith without all the things they did to her. Gerald felt very guilty at first, because he had feelings for her, but then he went for a walk and didn’t feel as guilty anymore. This is probably because Gerald has grown up used to money, and inherited his parent’s capitalist views. Eric and Sheila were most affected by the Inspector, especially his final words, this is shown when Sheila repeats them â€Å"Fire and blood and aguish. † Sheila and Eric understand most about what goes on in the world, this is demonstrated early on † but what about war? † and when Sheila knows about Eric’s drinking problem. They understand more that this sort of thing can happen to people, and these small actions can lead people to commit suicide, this is probably why the inspector affected them more. After watching the play, the audience can interpret the character of Inspector Goole in many different ways. You could think of him just as a normal man, who, having heard of the Birling family’s selfish acts, wishes to help them change for the better. Or he could be a conscience to make them feel guilty about what they’ve done, and stop distancing themselves from the working class. He could also be the ghost of Eva Smith in another form to make them pay for what they’ve done. His surname also indicates this as it is a homonym of ghoul, another word for ghost. I conclude that Birling represents the views of capitalists and the inspector represents the views of socialists. Priestley makes Birling a weak, unintelligent, ignorant and Selfish character who rambles on a bit and desperate to fit in with the higher class that he follows his wife’s lead. Sybil seems to guide her husband, Telling him what he should or shouldn’t say, this is made evident when she disapproves with him saying: â€Å"Good dinner too – Sybil tell cook for me. † Mrs Birling would disapprove because saying what good food it was, wasn’t considered a polite thing because it is like fishing for compliments from Gerald. She doesn’t like him saying tell cook for me because it implies they talk to their servants, which wouldn’t have been done in those days. Birling also copies Gerald’s father’s (his social superior) choice of wine, to make Gerald think that he is marrying into a family with as much money as his. In contrast, Priestley makes the inspector appear as a person who speaks carefully, is intelligent, knows what is going on in the world, is very strong and comes across as a kinder, selfless person; Priestley uses this to make the audience think that a socialist society will provide a fairer, more just solution to the world’s problems.

If society valued people ONLY Essay

This prep is exploring the Question: Who am I? If society valued people ONLY economically (i. e. by using money) Which type of people would be the most valuable – and why? The type of people that would be the most valuable would be the people with the most skills and knowledge. Doctors and Surgeons would be very valuable, to care and treat all of the sick and injured people. Children with great education and skills would be valuable because you will need new people to tack the roles of scientists and doctors when the old ones retire. Scientists would also be very valuable, to progress with technology and research. Good teachers would be quite valuable to teach children correctly. Even dustmen would be valuable because without them litter would pile up in the streets. Which type of people would be the least valuable – and why? The homeless would not be valuable because society would not benefit from them, they could even be a hindrance because people would have to pay for them and care for them. Popstars would have little value because they don’t help society in any good way. Children with poor education would not be very valuable, because they will have no skills to use in their work when they become adults. All illiterate people would have little value because writing and reading forms a very important part of society, in Britain, today. How would you be valued – and why? I would value myself as quite unimportant, seen as I am I child with no medical or scientific skills. I am, though, receiving a very good education and could go on to learn may different skills, or alternatively I could go on to work for the council as a dust bin man.